Journal des Lycées > L'actualité des lycées
> Indre-et-Loire > Lycée Grandmont > Les articles > Modern communication, a game-changer
Modern communication, a game-changer
From televised debates and political ads to social media platforms.
Over the years, social media platforms such as Facebook, Twitter, Instagram, and more recently TikTok, have radically changed the way political messages are disseminated. In the 2008 campaign, Barack Obama was one of the first to use social media to mobilize voters, particularly through targeted ads and youth engagement. This innovative use of social media contributed to his victory and paved the way for future campaigns.
Social media, powerful weapons In the 2016 election, social media played a crucial role, particularly in Donald Trump’s victory. Trump used Twitter to reach his supporters directly, bypassing traditional media and delivering messages instantly. His tweets, often controversial, became a powerful communication tool, reinforcing his image as an outsider candidate unbound by traditional political norms
Political campaigns use targeted ads on social media platforms based on factors such as age, gender, location, interests, and browsing history to reach voters with precision. Indeed, they can be directed. The ability to target voters at the right moment with the right message has raised concerns about the spread of misinformation, the manipulation of public opinion, and the lack of transparency. Moreover, these ads are designed to play on emotional triggers, exploit existing divisions, or even target misinformation to sway undecided voters.
Traditional media are still present Still, traditional media are essential players in U.S. electoral campaigns, acting as informers, analysts, mediators, and mobilizers for voters. However, their influence can be nuanced by biases and the rise of digital media, which adds a new dimension to how campaigns are conducted. Traditional media (television, radio, print) are the primary channels to spread information about candidates, their platforms, debates, and campaign events. They allow voters to remain informed about candidates' positions, key campaign developments, and political and social issues.
Finn Beuth, Arthur Boileau.
Social media, powerful weapons In the 2016 election, social media played a crucial role, particularly in Donald Trump’s victory. Trump used Twitter to reach his supporters directly, bypassing traditional media and delivering messages instantly. His tweets, often controversial, became a powerful communication tool, reinforcing his image as an outsider candidate unbound by traditional political norms
Political campaigns use targeted ads on social media platforms based on factors such as age, gender, location, interests, and browsing history to reach voters with precision. Indeed, they can be directed. The ability to target voters at the right moment with the right message has raised concerns about the spread of misinformation, the manipulation of public opinion, and the lack of transparency. Moreover, these ads are designed to play on emotional triggers, exploit existing divisions, or even target misinformation to sway undecided voters.
Traditional media are still present Still, traditional media are essential players in U.S. electoral campaigns, acting as informers, analysts, mediators, and mobilizers for voters. However, their influence can be nuanced by biases and the rise of digital media, which adds a new dimension to how campaigns are conducted. Traditional media (television, radio, print) are the primary channels to spread information about candidates, their platforms, debates, and campaign events. They allow voters to remain informed about candidates' positions, key campaign developments, and political and social issues.
Finn Beuth, Arthur Boileau.